With the proposal approved, we will start work on a more detailed brief outlining the finer points and answering questions such as:
What would you like to achieve with this copywriting?
Who will I be writing for? How would you like ‘to sound’? (your tone of voice)
What is your unique selling point (USP)? What do your customers love about you?
Do you have a desired customer reaction in mind? What call to action (CTA) are you looking for when they process your content?
Who are your main competitors?
Having learned more about you, your needs and the project in detail, I will move on to the next step.